Ghana’s online landscape is set to transform with the introduction of Kofi SMART, unveiled by the Ghana Internet Safety Foundation during a lively ceremony in Kumasi.

Designed to champion digital security and responsible internet usage, Kofi Smart emerges as a dynamic mascot poised to engage children, parents, and educators throughout the nation.

These are what the S.M.A.R.T in Kofi’s name stands for:

S – Speak Up for Safety

M – Maintain Respect and Kindness

A – Act With Balanced Usage

R – Respect Others’ Work

T – Treasure A Positive Online Presence

Background: The Kofi Smart Concept

A product of collaborative efforts among the Ghana Internet Safety Foundation (GISF) and various child protection and digital literacy NGOs, Kofi Smart embodies Ghanaian wisdom and resilience. With a name deeply rooted in local culture, Kofi Smart aims to tackle global digital challenges head-on.

In a brief remark, Gabriel Ofori Appiah, the Director at GISF had this to say:

“Child online protection campaigns play a vital role in safeguarding children’s well-being, promoting digital literacy, empowering both children and parents, advocating for stronger policies, fostering collaboration, and ensuring a safer online experience for all.

Kofi Smart has come to instil good online habits early on, boost child protection campaigns in order to create a safer and more positive online environment for future generations.”

Mission And Vision

Kofi Smart’s mission is clear: to educate and empower Ghana’s youth and families on online safety, cyber etiquette, and responsible technology use.

Through interactive workshops, school visits, and online campaigns, Kofi Smart will facilitate crucial discussions about digital risks and opportunities.

Launching Into Action

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The launch event was just the beginning of Kofi Smart’s journey. With a calendar filled with activities, including school tours, public awareness campaigns, and participation in national and international online safety forums, Kofi Smart is set to become a household name.

The mascot will also feature in a series of animated videos and educational materials that will be distributed across the country, further amplifying his message.

A Unified Effort For A Safer Digital Future

The introduction of Kofi Smart represents a unified effort by the Ghanaian government, civil society, and the tech community to address the challenges of the digital age.

It acknowledges the importance of taking proactive steps to ensure that the internet remains a space of opportunity, learning, and positive interaction for everyone, especially children.

Engaging Design And Character

Adorned in the vibrant colors of the Ghanaian flag, Kofi Smart captivates audiences of all ages. His relatable experiences mirror those of young Ghanaians navigating the online realm, making the message of online safety both accessible and entertaining.

A Beacon For Online Safety

Beyond being a mere mascot, Kofi Smart serves as a rallying point for a national movement towards a safer digital Ghana.

Encouraging principles of respect, responsibility, and resilience online, Kofi Smart inspires a generation of mindful digital citizens.

Embarking On Action

The launch marks the commencement of Kofi Smart’s journey, packed with school tours, public awareness drives, and participation in national and international online safety initiatives.

Animated videos and educational materials featuring Kofi Smart will further amplify his message across the country.

A Unified Endeavor For A Secure Digital Future

Kofi Smart’s introduction underscores a collaborative effort by the Ghanaian government, civil society, and the tech community to address digital challenges.

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It emphasizes proactive measures to ensure the internet remains a space of opportunity and positive interaction, especially for children.

A Rallying Point For Online Safety

Kofi Smart is more than just a mascot; he’s a rallying point for a national movement towards a safer digital Ghana.

By embodying the principles of respect, responsibility, and resilience in the digital world, Kofi Smart aims to inspire a generation of digital citizens who are not only tech-savvy but also aware of their online footprint and the impact of their digital choices.
Charting the Course Ahead

As Kofi Smart embarks on his mission, Ghana leads the charge for online safety, setting a precedent for nations worldwide.

With Kofi Smart at the helm, Ghana’s children not only navigate online spaces safely but also thrive in a digital world that upholds their rights and well-being.

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