Author: Nicholas Akusah

The 28th edition of the Ghana International Trade Fair has officially opened in Accra, running from March 1st to March 7th, 2024, at the forecourt of the WestHills Mall.

This year’s theme, “E-commerce; Key to SME Growth for Development,” underscores the significance of digital platforms in fostering the growth of small and medium enterprises (SMEs).

Featuring over 30 vendors from Ghana and Nigeria, the trade fair aims to provide sustainable marketing avenues for both local and international businesses.

Notable participants at the trade fair include Ghana Cocobod, Nigeria Export Promotion Council, Brij, Jolyos Ushering and Chilling Pub, African Royalty, Zenith Bank, and Suka Solar, among others, showcasing a diverse array of products, goods, and services.

Emphasizing the pivotal role of e-commerce in today’s business landscape, the event seeks to bolster Ghana’s economy through the establishment of robust online platforms.

Dr. Agnes Adu, the Chief Executive Officer of the Ghana Trade Fair Company Limited, highlighted the strategic measures in place to ensure the successful implementation of the e-commerce platform.

She emphasized the importance of online business, especially during the pandemic, citing the surge in e-commerce activities as a testament to its resilience and potential for growth.

Dr. Adu unveiled plans for a dedicated application and website called “Ghana Unlimited,” slated to launch in June, which will serve as a centralized platform for businesses and promote locally made products.

The initiative aims to support small businesses while facilitating convenient access to Ghanaian goods and services.

Expressing gratitude to vendors, sponsors, and participants, Dr. Adu encouraged Ghanaians to embrace locally produced items and seize the opportunity to support domestic enterprises.

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