Accra – 22nd June 2023 – AirtelTigo, Ghana’s most innovative telecommunication network is pleased to announce that it has changed its brand name, AirtelTigo to AT with effect from today 22nd June 2023. The name is in tandem with our promise, and it is for this reason that we have simplified our name to AT.
In November 2017, Airtel and Tigo merged and became one company – AirtelTigo. Since that merger, the company has traded under the name AirtelTigo offering various telecommunication services from data to mobile money services and other mobile voice services.
The name change will apply to all sub-brands; ATMoney, AT Business, AT Premier, and AT Insurance. Our social media and website domain names would change accordingly.
The new name, AT will also apply to all future communications, marketing materials, and branding efforts. All trade materials reflecting AirtelTigo will subsequently change to reflect the new brand, AT, whereas the brand colours will remain the same.
Speaking during a round table discussion, Leo Skarlatos, Chief Executive Officer of AirtelTigo stated “AT is a bold and strategic move aimed at reflecting our brand promise of simplicity making it easier for our customers to identify and engage with us. Our stakeholders should note that this change is only applicable to the brand name and logo, and will not impact our management structure, products, or services. We will continue to offer the same innovative services that our customers have come to know and trust, with an enhanced focus on user experience and customer satisfaction”.
He assured customers of AT’s commitment to making life simple for its customers. “We believe that this name change will only serve to strengthen our brand identity and represents our dedication to growth and simplicity. Mr. Skarlatos reiterated.
For more information, please visit the official AT website at www.at.com.gh or our social media handles @theATGhana
So now, call us AT, life is simple.
