Accra – Thursday, July 14, 2023: GTP, the leading fabric brand in Ghana renowned for its exceptional quality, vibrant and lifestyle designs, introduces convenience for its customers with an exciting ecommerce site; shop.gtpfashion.com/
In a rapidly evolving digital landscape, GTP recognizes the significance of ecommerce as an essential route to market, enabling the lifestyle brand to engage directly with its loyal customers and reach new audiences worldwide.
By establishing a dedicated ecommerce site, GTP is now able to showcase its extensive range of exclusive fabric designs at the click of a button, serving fashion enthusiasts, designers, and textile lovers alike.
In addition to convenience, one of the primary reasons for embracing ecommerce as a crucial part of GTP’s route -to -market is addressing the prevalence of counterfeit products, thereby providing customers with a reliable source to purchase authentic GTP fabrics.
By creating and promoting its ecommerce site, GTP can effectively flag copies and educate the customers on the unique characteristics, craftsmanship, and rich cultural heritage embedded within every fabric.
By leveraging online and offline campaigns, GTP will engage with its audience, providing valuable insights, styling tips, and highlighting the exceptional versatility of its fabrics.
shop.gtpfashion.com enables a seamless shopping experience for customers, regardless of geographical boundaries. With user-friendly navigation, secure payment gateways, and 24hours delivery options, GTP ensures that customers can easily access their favourite fabrics in variety of styles and designs, completing their purchases with confidence and convenience.
With strict quality control measures in place, customers are rest assured that they are investing in genuine products, thereby safeguarding their interests and supporting the brand they trust.
GTP invites fabric enthusiasts, fashion designers, and fans of original, genuine authentic Ghanaian fabrics to shop on its new ecommerce site at shop.gtpfashion.com/
About GTP
GTP is the first indigenous Ghanaian textile brand launched unto the Ghanaian market in Jan 1966 by the late Osegyefo Dr Kwame Nkrumah, Ghana’s first President.
GTP is designed, printed, distributed and marketed in Ghana with ambitions to expand into the international market.
In August, 2022, GTP repositioned the brand which a core vision to bring premium African fashion to the world. Changing its tagline from Timeless to Life.Styled in line with the vision to be part of the daily lives of its customers
With an array of designs and colours, GTP is a fashion brand that speaks to our Ghanaian diversity and largely West African’s authentic culture and lifestyle.
The designs tell our story, mirrors our aspirations and captures our history.
