….Cathy is a highly accomplished professional with more than 20 years experience in brand strategy and integrated marketing communication.
NAIROBI. 27th July 2023 – Ogilvy Africa has appointed industry expert Cathy Gathu as Managing Partner for it’s offering in Advertising, Brand and Content.
She starts on 1st August and will report to Vikas Mehta, CEO – Sub-Saharan Africa.
Cathy is a highly accomplished professional with more than 20 years experience in brand strategy and integrated marketing communication.
Throughout her career, she has held senior positions in the marketing and communications industry, from healthcare and financial sectors to successfully leading and growing a creative agency.
This diverse experience has honed Cathy’s expertise in brand strategy, research, campaign planning and execution, customer experience, digital marketing and creative development; helping her to innovate and lead industry partnerships that deliver new products and better customer outcomes.
Her strategic vision and industry knowledge continue to be instrumental in identifying emerging trends and opportunities in the ever-evolving marketing landscape.
As Managing Partner, Cathy will apply her expertise to implementing effective, integrated strategies that combine channels across advertising, social media, digital and PR. She will work closely with clients and collagues to understand their business objectives and create united marketing solutions that achieve their goals.
“At Ogilvy we talk about Borderless Creativity as a way of expressing our ambition to offer truly integrated and more effective campaigning. I am delighted to welcome to the team a proven, home-grown expert at doing just that.
Her wealth of experiece will ensure our clients in Kenya, and the region, benefit from a thoroughbread offering from Ogilvy Africa. We are delighted to have her on board”, says Vikas Mehta, CEO – Sub-Saharan Africa, Ogilvy.
This appointment is part of Ogilvy Africa’s ongoing commitment to elevating marketing communications across the continent, a commitment that this year has seen the agency awarded both most creative and most effective in Africa.
“It’s thrilling to have the opportunity to work with a world-class team to craft integrated ways of working and campaigning” says Cathy. “A moment when together we can step-change the way our clients go to market and the way they engage their audiences. Together we will continue to elevate their businesses, their work and the work of the continent on the global stage.”
About Ogilvy Africa
Ogilvy Africa is the largest network agency on the continent catering to 39 countries with a team of ~900 people across Central, East and West Africa.
Headquartered in Nairobi – Kenya, Ogilvy Africa manages a portfolio of over 100 brands for clients such as Airtel, Coca-Cola, Diageo, Distell, Equity Bank, Exxon Mobil, Kenya Airways, Mondelez, NCBA, Philips, PWC, SAB Miller, Sanlam, Total, UNICEF and Unilever amongst others.
It offers services across the full spectrum of marketing domains including Communication (Advertising, branding and content), Consumer Experience (Technology & e-Commerce), Growth Consulting (incl. Digital Transformation), PR & Influence (PR&I) and Media; all under one unified setup.
The agency has also created proprietary marketing products in areas such as real-time marketing, social intelligence, virtual experiences, influencer management, e-commerce enablement and content hubs.
Its unique operating model, One Ogilvy, allows clients and brands to cut the complexity of agency structures and create seamless omnichannel experiences for their consumers, across touchpoints.
Fuelled by the holy trinity of content, data and technology; Ogilvy Africa strives to be the best-practice agency model, for Developing & Emerging markets.
With 20+ years in Africa, Ogilvy Africa has won the highest number of regional and global awards, including several firsts such as D&AD, Cannes Lions, LIA’s, Loeries, Clio Awards, Dubai Lynx Festival, and SABRE Awards (Global and Africa); to name a few.
Ogilvy is a leading global creative network of WPP, founded by David Ogilvy in 1948.
