ACCRA, GHANA – 23rd February 2024—Leading provider of quality consumer and household goods, Unilever Ghana Plc, announced the relaunch of its innovative product, Pepsodent Charcoal toothpaste, at a glitzy event that took place at the Underbridge Event Centre in East Legon, Accra.
The improved Pepsodent Charcoal toothpaste comes with 10x more Charcoal, ensuring exceptional stain removing for naturally whiter teeth.
It is also made from a formulation of activated charcoal, lemon, and zinc for fresh breath. By giving consumers more benefits, Pepsodent Charcoal is setting a new standard in oral care products with the addition of these new ingredients ie- Zinc and the increase in Charcoal contents.
George Owusu-Ansah, Managing Director of Unilever Ghana, expressed his excitement about the relaunch: “Our goal is to always provide our consumers with products that not only meet their needs but also exceed their expectations.
With Pepsodent Charcoal toothpaste, we are offering a revolutionary product that guarantees more benefits, enabling our customers to do more, be more, and smile more.”
As a loved and cherished brand, Pepsodent has over the years has produced new variants tailored to the Ghanaian market.
The relaunch of Pepsodent Charcoal toothpaste is testament to Unilever’s drive for innovation in its products.
Speaking after the event, Category Manager (Oral Care) for Unilever, Vera Boadu, was optimistic that Ghanaians would see the benefits of the product and take to it.
She said, “The Ghanaian public has proven to be discerning, expecting quality output from the Pepsodent brand. We continue to reward this loyalty with affordable and accessible products made with their unique needs in mind.”
The event featured exciting performances from award-winning artist Sarkodie and comedian O. B. Amponsah. There was also a sensory experience called the Black Universe that took patrons through a darkened maze with various engagement features.
This product relaunch marks a significant milestone in Unilever Ghana Plc’s commitment to delivering innovative, high-quality products to its consumers.
The company invites everyone to experience the remarkable benefits of the new Pepsodent Charcoal toothpaste.
Pepsodent Charcoal comes in 130g packs and is available nationwide.
