The Tourism Ministry has announced the suspension of the new name for Ghana films – Blackstar Films.
It comes after some industry players raised concerns over the choice of name.
“The Minister of Tourism, Arts and Culture, Honourable Awal Mohammed, has directed that the usage of the newly selected brand name for Ghana’s film industry; ‘Blackstar Films’, be put on hold pending the outcome of the ongoing stakeholder engagements.
“Some film industry players who are displeased with the selection of the brand name have petitioned the sector Minister,” the Ministry said in a statement.
It added: “The office of the Honourable Minister is engaging the National Film Authority (NFA) and the aggrieved parties over the matter.As we await the outcome of the stakeholder engagements, it is hereby directed that the brand name be put on hold with immediate effect.
“The Ministry of Tourism, Arts and Culture led by the able Honourable Awal Mohammed assures Ghanaians that it is focused on developing the film industry in unity and will avoid any move that will create a divided front”.
Name search
In 2020, the National Film Authority asked the public to submit names they believe can best represent the Ghanaian Film Industry.
Over four hundred (400) names were received by the NFA.
The names were narrowed down to ten (10) by the Brand Name Committee chaired by Professor Audrey Gadzekpo.
The National Film Authority, therefore, asked the public to select, from the ten names, their favourite.
According to the Chairperson of the Committee, Professor Audrey Gadzekpo, the name that had the highest votes won.
Agitations
Some industry stakeholders led by broadcaster and actor George Quaye kicked against the name saying it was against the law and that the Executive Secretary of the National Film Authority, Juliet Yaa Asantewaa Asante owns a festival (Black Star International Film Festival) which bears a similar name.
They then petitioned the Ministry of Tourism, Arts and Culture by collating signatures of people who share in their reservations, through change.org.
