Multifunctional living space: The demands on the modern kitchen in our homes have increased.
Achieve a lot with little: When upgrading a kitchen, a new faucet can make a real difference.
Coordinated kitchen concepts: GROHE offers faucets and sinks that perfectly match in form and function.
The kitchen has become an essential centerpiece in modern households. Urbanization leads to open living concepts where the living area, dining room, and kitchen merges into one space – and pulsates with the social life with family and friends.
This trend has even accelerated in the last year and led to changing demands on modern kitchens: Being a multifunctional living space for cooking, working and even homeschooling activities. More than ever, consumers are now seeking to upgrade their kitchens with clever helpers easing daily kitchen tasks. As a state-of-the-art kitchen provider, GROHE offers complete solutions for one of the busiest places in the kitchen – the 60cm around the sink.
The reinvention of the kitchen faucet: from the kitchen niche to the center of action
Optimizing the kitchen does not necessarily have to mean completely replacing it. Consumers can achieve a great effect with just a few simple steps. Take for example the kitchen faucet – it is one of the underrated elements in the kitchen and often receives no special consideration during the kitchen planning, yet it is one of the most frequently used touchpoints in our busy culinary space. As an everyday hero, a new faucet can make a crucial difference in terms of design and functionality.
GROHE’s innovative kitchen portfolio is the ideal solution for an effortless kitchen upgrade as the brand develops consumer-oriented products that make daily kitchen tasks easier and offer outstanding design for a next-level kitchen experience.
With GROHE SmartControl, a convenient design statement enters our kitchens, offering innovative push technology for intuitive, hands-free operation: To start the water flow, the user pushes the button. This also works easily with the elbow or wrist and is ideal for those moments when both hands are busy or not clean.
“Consumers are looking for smart, intuitive helpers that simplify everyday routines”, explains Patrick Speck, Leader LIXIL Global Design EMENA. “With SmartControl, we re-invented the kitchen faucet by integrating a smart button which provides a completely new user interaction for more comfort, hygiene, and enjoyment in the demanding kitchen area.”
Coordinated kitchen concepts: the perfect match for a harmonic kitchen design
Consumers planning to upgrade their kitchen faucet can choose from three SmartControl design variants: the cylindrical GROHE Minta, the organically shaped GROHE Essence, and the A-shaped GROHE Zedra. For an eye-catching design statement, consumers can then choose from up to ten different colors and finishes provided by the GROHE Colors Collection.
But that is far from the end of the story: To easily create a harmonic kitchen design, GROHE offers coordinated kitchen sinks that perfectly match in form and function – inviting consumers to enjoy a next-level kitchen experience from one single source.
Also exciting: our 360° kitchen.
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About GROHE
GROHE is a leading global brand for complete bathroom solutions and kitchen fittings and has a total of over 7,000 employees in 150 countries – 2,600 of them are based in Germany. Since 2014 GROHE has been part of the strong brand portfolio of the Japanese manufacturer of pioneering water and housing products LIXIL. In order to offer “Pure Freude an Wasser”, every GROHE product is based on the brand values of quality, technology, design and sustainability.
Renowned highlights such as GROHE Eurosmart or the GROHE thermostat series as well as groundbreaking innovations such as the GROHE Blue water system underline the brand’s profound expertise. Focused on customer needs, GROHE thus creates intelligent, life-enhancing and sustainable product solutions that offer relevant added value – and bear the “Made in Germany” seal of quality: R&D and design are firmly anchored as an integrated process in Germany.
GROHE takes its corporate responsibility very seriously and focuses on a resource-saving value chain. Since April 2020, the sanitary brand has been producing CO2-neutral* worldwide. GROHE has also set itself the goal of using plastic-free product packaging by 2021.
In the past ten years alone, more than 490 design and innovation awards as well as several sustainability awards confirmed GROHE’s success. GROHE was the first in its industry to win the CSR Award of the German Federal Government and the German Sustainability Award 2021 in the categories “Resources” and “Design”. As part of the sustainability and climate campaign “50 Sustainability & Climate Leaders“ GROHE is also driving sustainable transformation.
*Includes CO2 compensation projects, more on green.grohe.com
About LIXIL
LIXIL (TSE Code 5938) makes pioneering water and housing products that solve everyday, real-life challenges, making better homes a reality for everyone, everywhere.
Drawing on our Japanese heritage, we create world-leading technology and innovate to make high-quality products that transform homes. But the LIXIL difference is how we do this; through meaningful design, an entrepreneurial spirit, a dedication to improving accessibility for all and responsible business growth.
Our approach comes to life through industry-leading brands, including INAX, GROHE, American Standard, and TOSTEM. Approximately 55,000 colleagues operating in more than 150 countries are proud to make products that touch the lives of more than a billion people every day. Learn more at www.lixil.com
