Ogilvy Africa won a Grand Prix, two golds and a silver for Lesso Lessons at the 2022 Loeries Africa and Middle East Awards
Loeries is one of Africa and the Middle East’s premier awards, recognising, rewarding inspiring and fostering creative excellence in advertising and brand communication.
Cape Town, Nairobi—-Leading brand communications network, Ogilvy Africa, scooped four awards at the 2022 Loeries Africa & Middle East Awards which were held in Cape Town, South Africa
Ogilvy Africa’s Lesso Lessons project was one of eight coveted Grand Prix awards given out this year. The agency also won gold in the OOH-Ambient and OOH Craft–Art Direction categories, and a silver in the Media Innovation, single-use category.
In partnership with Roto Tanks, Lesso Lessons was launched in March 2022 to combat malnutrition using traditionally patterned fabric garments often used to carry babies (called ‘lessos’) to educate young Kenyan mothers in rural areas on proper post-natal nutritional care.
Commenting on the Awards, Vikas Mehta, CEO – of Ogilvy Africa said “An unprecedented win at the Loeries helps us continue the momentum we’ve had throughout the year on our creative performance. We are grateful for our clients’ support, and the juries ”
Rewarding creativity for 44 years, Loeries is Africa and the Middle East’s premier award, recognising, rewarding, inspiring and fostering creative excellence in the advertising and brand communication industry.
The Awards are internationally recognised and included in the WARC Report.
Speaking at the awards ceremony, Loeries CEO, Preetesh Sawaj said “This was truly a year of breaking boundaries and creating magic,” says Loeries CEO, Preetesh Sewraj, “Not only did we unite the creative community in the biggest gathering of its kind, across Africa and the Middle East, but we also awarded a record number of eight Grand Prix awards that truly embody the spirit of creative excellence.”
Ogilvy Africa also won Gold Lion at the 2022 Cannes Festival and a Yellow Pencil at the D&AD Awards earlier this year, making it one of the region’s best performing agencies, and Lesso Lessons being one of the region’s most awarded campaigns.
About Ogilvy Africa
Ogilvy Africa is the largest network agency on the continent catering to 39 countries with a team of ~900 people across Central, East and West Africa. Headquartered in Nairobi – Kenya, Ogilvy Africa manages a portfolio of over 100 brands for clients such as Airtel, Coca-Cola, Diageo, Distell, Equity Bank, Exxon Mobil, Kenya Airways, Mondelez, NCBA, Nestle, Philips, PWC, SAB Miller, Sanlam, Total, UNICEF, Unilever and WWF amongst others.
It offers services across the full spectrum of marketing domains including Communication (Advertising, branding and content), Consumer Experience (Technology & e-Commerce), Growth Consulting (incl. Digital Transformation), PR & Influence and Media; all under one unified setup.
The agency has also created proprietary marketing products in areas such as real-time marketing, social intelligence, virtual experiences, influencer management, e-commerce enablement and content hubs.
Its unique operating model, One Ogilvy, allows clients and brands to cut the complexity of agency structures and create seamless omnichannel experiences for their consumers, across touchpoints.
Fuelled by the holy trinity of content, data and technology; Ogilvy Africa strives to be the best-practice agency model, for Developing & Emerging markets.
With 20+ years in Africa, Ogilvy Africa has won the highest number of regional and global awards, including D&AD, Cannes Lions, Clio Awards, Dubai Lynx Festival, and SABRE Awards (Global and Africa); to name a few.
Ogilvy is a leading global creative network of WPP, founded by David Ogilvy in 1948.
