DUBAI, United Arab Emirates, April 4, 2022/ — Canon announced today that the company’s interchangeable-lens digital cameras (digital SLR and mirrorless cameras) have maintained the No. 1 share of the global market for 19 consecutive years1 from 2003 to 2021.
Canon develops the key imaging system components featured in its EOS series of digital interchangeable-lens cameras – CMOS image sensors, image processors, and interchangeable lenses – under the core concept of, “Speed, Comfort, and High Image Quality.”
Putting together a wide-ranging product lineup – from high-performance flagship models that are highly trusted by professionals to entry-level models that allow users to enjoy high-image-quality shooting with easy operation, as well as a rich selection of RF and EF series lenses that make possible a wealth of creative expression – Canon continues to support the diverse needs of customers.
During the dawn of digital SLR cameras, Canon introduced its breakthrough EOS 300D (EOS Digital Rebel or EOS Kiss Digital in other regions) in September 2003.
This groundbreaking camera, which was competitively priced and featured a compact, lightweight design, captured the top share of the global market and set the stage for growth in the digital SLR market. Since that time, Canon has continued to launch a range of groundbreaking products, including the professional-model EOS-1D series and the EOS 5D series, which paved the way for digital SLR video recording.
Launched in October 2018, the EOS R System was born from Canon’s desire to construct the ideal lens mount and maximize the appeal of its new RF lenses. Canon has since continued to expand the range of imaging creativity and new possibilities for visual expression, including the release of the EOS R5 – the first camera to feature 8K video recording2 – in July 2020.
In 2021, Canon announced the EOS R3 full-frame mirrorless camera (released in November 2021) featuring the high performance and reliability demanded by professional and enthusiast users, alongside eight new RF lenses3. While further expanding its lineup through such new launches as the EOS VR System, Canon managed to secure the No. 1 share of the global market for the 19th consecutive year.
Canon will continue to refine its diverse imaging technologies based on its core optical technology while further strengthening and expanding the EOS series of cameras and RF/EF series of lenses, opening up new avenues of image capture to meet the needs of increasingly diverse users and to promote the spread of photo and video culture.
1 Based on a Canon survey.
2 Among digital interchangeable-lens cameras released prior to July 8, 2020.
3 In 2021, Canon released the following eight digital interchangeable lenses: RF 70-200mm F4 L IS USM (March), RF 100mm F2.8 L MACRO IS USM (July), RF 400mm F2.8 L IS USM (July), RF 600mm F4 L IS USM (July), RF 14-35mm F4 L IS USM (September), RF 100-400mm F5.6-8 IS USM (October), RF 16mm F2.8 STM (October), RF 5.2mm F2.8 L DUAL FISHEYE (December). All release months based on Japanese release dates.
About Canon Central and North Africa:
Canon Central and North Africa (CCNA) (Canon-CNA.com) is a division within Canon Middle East FZ LLC (CME), a subsidiary of Canon Europe. The formation of CCNA in 2016 was a strategic step that aimed to enhance Canon’s business within the Africa region – by strengthening Canon’s in-country presence and focus. CCNA also demonstrates Canon’s commitment to operating closer to its customers and meeting their demands in the rapidly evolving African market.
Canon has been represented in the African continent for more than 15 years through distributors and partners that have successfully built a solid customer base in the region. CCNA ensures the provision of high quality, technologically advanced products that meet the requirements of Africa’s rapidly evolving marketplace. With over 100 employees, CCNA manages sales and marketing activities across 44 countries in Africa.
Canon’s corporate philosophy is Kyosei (https://bit.ly/3LoCI1T) – ‘living and working together for the common good. CCNA pursues sustainable business growth, focusing on reducing its own environmental impact and supporting customers to reduce theirs using Canon’s products, solutions, and services.
At Canon, we are pioneers, constantly redefining the world of imaging for the greater good. Through our technology and our spirit of innovation, we push the bounds of what is possible – helping us to see our world in ways we never have before. We help bring creativity to life, one image at a time. Because when we can see our world, we can transform it for the better. For more information: Canon-CNA.com
