KING SENA BADA III, whose full name is BADA Yao Sena, is a Togolese entrepreneur of Ghanaian origin, born on 25 August 1988.
The head of BADA Investment and a traditional chief known as FIATOR Sena BADA III, he combines business activities, community involvement and support for artists.
His family roots are in Aflao-Viepe, Ghana, and his history is closely connected to the village of Woudoaba, in the territory historically known as British Togoland.
He holds a science baccalaureate (Series D) and trained in general electronics at Centrale Communication in Dékon in 2003. Between 2005 and 2006, he gained practical experience in freight forwarding and customs alongside his mother at HELENATRANS. He complemented this experience with theoretical training at CAFPC-FORMATION-TDSCCI in 2007.
His entrepreneurial journey began in 2006 with Établissement Jéhovah Jireh, operating in freight forwarding, import-export and general trade. His mother’s passing in 2009 was a significant personal and professional setback. Her teachings continue to shape his approach to work, responsibility and perseverance.
Installed as the traditional chief of Woudoaba-Aflao in 2014, he has been involved in preserving traditions, promoting peace and strengthening community cohesion. His activities have included organising the chieftaincy, building meeting spaces and supporting initiatives to provide electricity and water through a borehole.
In 2018, he established BADA Investment, a Lomé-based company operating in freight forwarding, customs, logistics, trade and import-export. In 2024, he expanded into music production and event management. Since July 2024, he has been the producer of Paki Chenzu, supporting the artist through BADA Investment. He is also involved in music publishing through SACEM.
His business development continued with the opening of a BADA Investment branch in Belgium on 16 February 2026. Alongside his commercial activities, he supports social initiatives through the KSB Foundation in education, health and entrepreneurship.
Committed to his Togolese and Ghanaian roots, KING SENA BADA III places dignity, solidarity, self-reliance and the transmission of cultural values at the heart of his journey. His various responsibilities reflect a desire to connect economic development, support for talent and service to his community.
