The streets of Kumasi and Tamale came alive with colourful displays of cycling, excitement and camaraderie as more than 700 cycling enthusiasts participated in the Cowbell Bike Caravan, a 20-kilometre non-competitive ride organized by Promasidor Ghana through its Cowbell brand.
From six-year-old Abdul Hakim Tasbiha in Tamale to 62-year-old Mohammed Tahiru in Kumasi, Promasidor Ghana’s annual Cowbell Bike Caravan has brought generations together through cycling, fitness and community spirit, attracting more than 700 participants across the two cities.
Explaining the purpose of the Bike Caravan, Michael Hagan, Marketing Manager at Promasidor Ghana, said Cowbell provides protein and vitamins to support cognitive development, strengthen the immune system and provide energy for activities such as cycling.
“The annual Bike Caravan reflects Cowbell’s commitment to healthy living, physical activity and community connection through recreation. The Kumasi edition marks an exciting expansion of the cycling initiative, traditionally held annually in Tamale.”
He praised participants across the northern sector for their enthusiasm and contribution to the event’s success. “Riders in both cities had the chance to win prizes, including more than 10 mountain bikes, cycling helmets, riding jerseys, Cowbell product hampers, T-shirts and other giveaways.”
Mohammed Tahiru, the oldest cyclist, praised Cowbell for helping people of all ages stay active through the Bike Caravan. “It is special to be recognised as the oldest cyclist, but above all, I applaud Cowbell for holding an annual event that promotes fitness, road safety and community spirit.”
In Tamale, cyclists began and ended their 20-kilometre ride at Jubilee Park, passing through the Main Taxi Rank, Ambariya Mosque, Agric Traffic Light, Choggu Roundabout, Stadium Roundabout, Industrial Area, Lamashegu Roundabout, Vittin Junction and Tamale Teaching Hospital.
In Kumasi, the route also started and finished at Jubilee Park, taking riders through Labour Roundabout, Ofori Krom Traffic, Sawaba Traffic, Aboabo Traffic, Airport Roundabout, Komfo Anokye Teaching Hospital Roundabout, Suame Roundabout, Zoo Junction and Cocoa House.
