Organising a successful festival can be tedious but for Deni Sheriff who has done this over the years, organising festivals is easy for him.
Speaking in an interview with Graphic Showbiz, Deni Sheriff who has organised festivals like Run Town in Amsterdam, Hip-hop x Afrobeats festival, The Afroworld Festival in Amsterdam among others said he has done this over the years and has gained experience.
“The key and first thing one must consider organising a festival is the venue. Venue is very important because you might want to have a spacious place where people can have fun taking into consideration security.
Then you consider the number of people the space can accommodate. Get your sound, lighting, microphones, and what you need to organise a successful event”
“I love organising festivals, especially seeing the smiles of the fans who are happy to see their favourite artistes on stage. This urges me on to organise festivals in different countries and I can proudly say that all the festivals I have organised with my Deriff productions team have been successful,” he said.
Speaking on other matters, Deni Sheriff, real name Mohammed Sheriff currently a manager’s artiste West African Dol under 610 record label said it is easier to sell out a concert with very popular and trending artistes.
“Burna Boy has over 10 million followers on Instagram across the world and he is doing so well for himself so organising a concert with him will be easier because people know him and his songs,” he said.
Deni Sheriff is also a project manager, Event Planner, and Music video director