Author: Awal Abdul Hakim || Kasapa Sports, Accra
There have been some bickering from the corridors of the Ghana Premier League clubs over the true value of the Betpawa sponsorship for the Ghana Premier League but the Communications Director of the Ghana Football Association, Henry Asante Twum has confirmed to Kasapa FM that the sponsorship with Betpawa is indeed worth $6M for the three year duration.
It will be recalled that few days after the announcement of the deal some questions were raised as to why clubs were told the value of the sponsorship was half the amount that was communicated at the press launch of the deal.
Some believe the clubs were kept in the dark but has been debunked by the GFA Communications Director.
In an interview with Adam Adjei on Dwidwamu Sports on Wednesday, the GFA Communications Director, explained that $3M of the sponsorship package will go to the Ghana Premier League Clubs and the other half of $3M going into the growth of football as a service component.
“There is cash investment and a service investment when it comes to an investment in a product. So tomorrow when you see billboards erected across the 16 regions in the country advertising the Ghana Premier League players;is that not an investment in the Ghana Premier League,” he quizzed.
It is true that we told the clubs tells it was $3M for the Ghana Premier League but we also explained to them that there is a cash component($3M) and a service component ($3M) making the total investment $6M over the three year duration of the contract with the GFA”, he stated.
He furthermore stated that, the deal entails many innovations like the locker room bonus and for the first time, when a team wins the winning bonus gets to the player at almost two hours after the game just to cushion the players before even the team decides to pay the players.
The 2022/23 Ghana Premier League season is expected to start in September.
