African Heat is getting an iconic new look and a playlist revamp to go with it. The playlist is an audience favourite and a one-stop destination for discovering the hottest new tracks on the continent. This makeover ushers in a new era where African Heat is more than a playlist and more of a vehicle into the wonderful world of African music and culture.
Spotify’s Editorial Manager – West Africa Benewaah Boateng takes us on a journey of what it takes to put this massively streamed playlist together.
IT BEGINS WITH THE FANS
Every Spotify playlist always starts with a spark. A memory, a place, a song bridge… This special playlist was created courtesy of the fans. The engine that propels every artist into stardom. Boateng says her first question was “Who are they? Where are they from? What do they like and enjoy and have on repeat?”
The patterns that emerged helped identify that the listeners of African Heat are more of a community. Regardless of their location; USA, Nigeria, Kenya, UK, they were completely open to exploring the sounds of the continent.
Creating the playlist requires a deft hand and an eye for the new. It’s a fine balance between discovery and popularity. A prediction of what might be of interest to the listeners, and what they already know and love. It’s a balancing act of using data to back the instincts of a seasoned music editor.
“The playlist has 50 songs and is curated to help our African audience enjoy their musical faves and discover the next big thing off of the continent. Who is on the cusp of a global break
out? So many stars like Burna Boy, Fireboy DML, Ayra Starr and other global household names were on Spotify before the whole world knew who they were,” Boateng says.
The Playlist boasts some bangers that are currently enjoying massive airplay like Yahyuppiyah by Uncle Waffles and People by Libianca, featuring Ayra Starr and Omah Lay, and are a big part of social media song and dance challenges by a global audience showcasing the ability of African music and musicians to leapfrog over language barriers.
NEW MUSIC GENRES ON THE HORIZON FOR THE AFRICAN HEAT PLAYLIST
FunFact: The African Heat playlist is rolling deep with genres including Afrobeats, Amapiano, Afropop, some Hip Hop and Bongo Flava, and each of them is fire. There also seems to be some new heat on the horizon.
Boateng explains: “R&B and its fusion is becoming popular in the region and I won’t be surprised to see African Heat fans lean towards that soon.” Additionally, she says “Nigerian street music or cruise beats might make an appearance if the popularity continues to grow. It would also be very interesting to have Singeli, which is a dance music subgenre from Tanzania, make its way into the ears and hearts of listeners as a favourite.”
IT’S ALL ABOUT VIBES
To say that the African Heat playlist is popular amongst audiences would be quite an understatement. The playlist has over a million followers and has racked up half a billion streams. Everyone loves it. But the question is, who are certified stans of this playlist? According to Boateng, it’s the girls.
“The girls love a good time! Also, a lot of people enjoy this playlist between 4-7 pm especially on the weekend so it’s safe to assume it’s the pregame/ getting ready to go out/ hype playlist for a lot of our listeners.”
The most streamed songs are also no surprise with feel-good, uptempo tracks getting top picks. Most popular songs feature top artists like Burna Boy or Ayra Starr.
LASTLY, ENJOY THE MUSIC
African Heat is the best vehicle to transport its audience; global and otherwise, to every part of Africa. And with editors who have their finger on the pulse of both what is hot right now and simmering new hits, you’d be wise to turn the volume up.
About Spotify
Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by allowing a million creative artists to live off their art and billions of fans the opportunity to enjoy and be inspired by these creators.
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Spotify in numbers: 515 million monthly active users / 210 million subscription users / Over 100 million songs in the catalogue / Over 4 billion playlists available / Available in over 180 markets.
