Nairobi | Lusaka, 15th September, 2021… Ogilvy Africa has announced a new leadership team for its agency in Lusaka, Zambia. The move aims to further its network by strengthening its market leadership and operations in Zambia.

The new line-up includes the appointment of country business and creative leads. Ethel Kandiwo joins as Deputy Managing Partner to run the office, while Ibrahim Musoke has been appointed Creative Director. Both Ethel and Ibrahim will work closely with Ogilvy’s Africa leadership team to deliver world-class competencies in the country.

Speaking on the appointments, Ogilvy Africa CEO Vikas Mehta said “Zambia is one of our smallest operations in Africa, but one of our fastest growing. We’re making a step-change in our approach to Zambia as a priority market, and the new leadership team represents just that. Under Ethel and Ibrahim’s leadership, we look forward to bringing the best of Ogilvy to the market in communication, content, experience, PR & Influence, and media to our clients.”

Ethel is a Marketing expert with over 14 years’ experience in the media and advertising industry. She has a strong record of creating and delivering effective, high-impact content and communications programs for some of Zambia’s most renowned brands in sectors such as Telecommunications, Insurance, Banking & Finance, Mining, Agriculture, FMCG as well as the Not for Profit sector. She brings in nearly a decade-and-a-half in experience having worked across industry verticals and brands with companies such as Black Dot and Giraffe Creatives.

“I am very excited about my new role and very eager to roll up my sleeves as I take up more responsibilities. I am very passionate about what I do and I look forward to great teamwork and support from my colleagues,” said Ethel.

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In her new role, Ethel will be responsible for leading the agency’s teams across disciplines and growing the network’s presence in the market by partnering with existing and new clients.

As Creative Director, Ibrahim Musoke will have creative oversight of all the creative work from conception, implementation, and development of strategies for the various clients across the agency in Zambia.

“My life has always emulated art, I value quality and I hope to inspire my colleagues through my leadership. I believe anything is possible if you put your mind to it. I look forward to developing great campaigns that will inspire many and work with the team to grow the Ogilvy Africa brand in Zambia”

Ibrahim has worked for a decade in art, advertising, photography, multimedia design and animation. Over the years, he’s worked on several brands for companies including Airtel, Barclays, Coca-Cola, Diageo, Equity Bank, RwandAir, Shell and Sheraton. Through his experience, he has honed his skills, learned from his peers and role models and has grown from an Artist to Designer to Creative Director. He is passionate about teamwork and takes every challenge as an opportunity to exceed expectations.

About Ogilvy Africa, Zambia

Ogilvy Africa, Zambia is one of the owned agencies operating under Ogilvy Africa Ltd, the largest marketing and communication group in Africa.

Based in Lusaka, Ogilvy Africa, Zambia is the leading advertising agency in the country, with key clients having the highest spending power on the market. These include telecommunications, financial services, foods, beverages, and corporate and multi-brands. With clients such as Airtel, Barclays, Zambian Breweries (AB InBev), Nestlé, Syngenta and Sanlam in its  portfolio, Ogilvy Africa, Zambia is a pioneer of communications with a store of services which include Advertising, Brand and Content, PR & Influence, Customer Experience (Offline and Online), Media planning and Buying, Growth and Innovation, and more- in Africa, and on the world stage.

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Ogilvy Africa, Zambia combines the freshness of approach with time-honoured One Ogilvy principles, to create meaningful, impactful growth solutions at intersections of traditional, digital, and unconventional media.

About Ogilvy Africa

Ogilvy Africa is the largest network agency on the continent catering to 39 countries with a team of ~900 people across Central, East and West Africa. Headquartered in Nairobi – Kenya, Ogilvy Africa manages a portfolio of over 100 brands for clients such as AB Inbev, Airtel, Africa CDC, Coca-Cola, Diageo, Distell, Equity Bank, Exxon Mobil, Kenya Airways, Mondelez, NCBA, Nestle, Philips, PWC, SAB Miller, Sanlam, Total, UNICEF, Unilever and WWF amongst others.

It offers services across the full spectrum of marketing domains including Communication (Advertising, branding and content), Consumer Experience (Technology & e-Commerce), Growth Consulting (incl. Digital Transformation), PR & Influence and Media; all under one unified setup. The agency has also created proprietary marketing products in areas such as real-time marketing, social intelligence, virtual experiences, influencer management, e-commerce enablement and content hubs. It’s unique operating model, One Ogilvy, allows clients and brands to cut the complexity of agency structures and create seamless omni-channel experiences for their consumers, across touchpoints. Fuelled by the holy trinity of content, data and technology; Ogilvy Africa strives to be the best-practice agency model, for Developing & Emerging markets.

With 20+ years in Africa, Ogilvy Africa has won the highest number of regional and global awards for the region including Cannes Lions, Clio awards, Dubai Lynx Festival, SABRE Awards (Global and Africa); to name a few.

Ogilvy is a leading global creative network of WPP, founded by David Ogilvy in 1948.

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