As Uber withdraws from some African markets, Ghana is charting a different course, with the launch of a new mobility service under the leadership of Country Manager Jada Badu.
Uber Ghana’s Country Manager, Jada Badu, has hailed drivers, riders and fleet partners for their contribution to the company’s decade-long journey, as the global mobility platform marks 10 years of operations in Ghana with the launch of Uber Moto. The milestone comes at a defining period for Uber’s African operations, with the company withdrawing from some markets while continuing to introduce new services in Ghana.
Speaking at Uber Ghana’s 10th anniversary celebration at the British Council in Accra on Thursday, November 12, 2026, she attributed the company’s progress to the commitment of drivers, the trust of riders and the support of fleet partners. “This milestone belongs to our community. Every trip taken, every driver who chose to earn through the platform, and every rider who trusted us to help them get where they needed to go has contributed to this decade of progress,” she said. She noted that Uber’s journey in Ghana began in 2016 with a vision to transform transportation while creating economic opportunities through technology.
“Ten years ago, Uber launched in Ghana with a simple goal: to reimagine how people move and create new economic opportunities through technology. Today, we are proud to have become part of how millions of Ghanaians move, work and connect,” she stated.
Ghana expands as Uber recalibrates African operations
The launch of Uber Moto comes against the backdrop of significant changes in Uber’s operations across Africa. The company withdrew from Côte d’Ivoire in 2025 and Tanzania in early 2026 before discontinuing operations in Nigeria and Uganda in September 2026. The withdrawals have drawn attention to the commercial and regulatory challenges facing ride-hailing platforms across the continent, including rising operating costs, intense competition and the need to balance affordable fares with sustainable earnings for drivers.
Ghana, however, presents a contrasting development, with Uber introducing a new service as it celebrates a decade of operations. While the company has not publicly attributed its continued presence in Ghana to any single factor, the latest launch marks another step in its service expansion in the country.
For Jada Badu and the Ghana team, the anniversary therefore represents more than a ceremonial milestone. It also provides an opportunity to demonstrate continued innovation and engagement with the country’s evolving transport sector.
Uber Moto marks new chapter
The Moto launch was led by Abraham Amaliba, Director-General of the National Road Safety Authority (NRSA), and Iddisah Seidu Yeboah, Deputy Chief Executive Officer in charge of Operations at the Driver and Vehicle Licensing Authority (DVLA).
Yellow Uber-branded electric motorcycles were showcased during the ceremony, attracting attention from government representatives, transport stakeholders, fleet partners and other invited guests. The introduction of Uber Moto represents a further development in the company’s Ghanaian operations, particularly as motorcycle transportation becomes an increasingly important subject in national discussions on urban mobility and road safety. The company’s continued operations and introduction of Uber Moto come at a time when the sustainability of ride-hailing businesses across Africa is receiving increased attention.
Jada Badu puts drivers at the heart of Uber’s success
Despite the focus on innovation and expansion, Jada Badu used the anniversary to acknowledge the individuals whose daily activities have contributed to Uber’s growth in Ghana. Her message placed drivers, riders and partners at the centre of the company’s achievements, reinforcing the importance of the relationships that have sustained the platform over the past decade.
As Uber Ghana enters its second decade, the introduction of Uber Moto provides a new chapter in its operations and an opportunity to deepen its contribution to Ghana’s mobility ecosystem.
