REDWOOD CITY, California, February 2022/ — Clickatell (, the CPaaS innovator and Chat Commerce leader, has announced it has secured $91 million in their Series C round.

This round was led by Arrowroot Capital, with participation from Kennedy Lewis Investment Management, Endeavor Global, and Harvest.

Clickatell, which has delivered double-digit profitable growth for several years, will use the Series C capital to scale and expand three key areas: (i) Accelerated development and innovation of the Chat Commerce offering, (ii) Expansion of its footprint in the U.S., and (iii) Scaling of sales and marketing efforts on the back of growing demand from leading brands.

The new capital will also allow the company to significantly grow its engineering skills. It has already earmarked over 200 positions with a strong focus on boosting its African skills complement in the coming months.

“In 2019, Clickatell was the first to launch chat banking, bringing banking services functionality to chat channels. Our successes would not be possible without the trust and collaboration of our customers, some of Africa’s largest and most successful companies in the world,” said Pieter de Villiers, Co-Founder and CEO at Clickatell.

“We look forward to working with businesses and financial institutions across the continent to enable Chat Commerce, the future of digital commerce and engagement. Soon, every consumer in Africa will engage family and friends via chat plus connect, interact and transact with the brands they love through their favourite chat platform.”

Clickatell’s platform has been recognized as a global leader in powering mobile messaging/ CPaaS (Communications Platform as a Service) and payments within chat. Clickatell processed more than 30 billion interactions, and 2 billion commerce transactions during the COVID-19 period alone as it enabled customer-centric brands to connect, interact and transact with their customers wherever they were sheltering in place during the pandemic.

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With a massive $80+ billion Total Addressable Market (TAM), the Chat Commerce market is viewed as the third big wave of digital commerce, following the eCommerce and App Commerce markets. Chat is the largest digital platform in the world, with 7.7 billion users compared to 4.7 billion internet users, making it next to impossible for businesses to operate without communicating and transacting with consumers in chat channels.

Chat Commerce enables businesses to easily facilitate significantly improved customer experiences through chat, with the added benefit of being far more efficient for customers and operational costs. Clickatell is uniquely positioned to capitalise on the intersection between communications (CPaaS, CCaaS) and commerce (digital payments) – offering a complete end-to-end Chat Commerce Platform.

Clickatell serves more than 10,000 customers, many of which are Fortune 500 companies and leading global brands such as Coca-Cola, Deloitte, GT Bank,, GoDaddy, IKEA, Novartis, Standard Bank, Tangerine, Telegram, US Foods, Visa, Zipcar, Capitec and others. Clickatell’s low / no-code, feature-rich Chat Commerce orchestration capability includes assisted (chat desk) and unassisted (bots) chat and secure payments capability in its recently launched Chat 2 Pay offering.

“We have a shared vision with Clickatell that brands will need to invest in Chat Commerce to transform their customer experience,” said Matt J. Safaii, Founder and Managing Partner at Arrowroot Capital. “With 93% of conversations that transpire on its Chat Commerce Platform ending in a transaction, Clickatell is sure to continue to make waves in this growing sector. We’re delighted to support them on their way to becoming the category-defining, global leader in Chat Commerce.”

“Endeavor is incredibly privileged to invest into Clickatell, one of the most admired and successful high-growth companies to emerge from South Africa. Clickatell has an exceptional CEO and talented team, who are leaders and role-models to entrepreneurs across the ecosystem, and we are fortunate to play a smart part in their journey,” said Alison Collier, Endeavor South Africa Managing Director.

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Commenting on its African plans, de Villiers said the company will not only be looking to grow its already substantial market influence but will continue to invest in addressing the widening gap between the demand and supply of digital skills on the continent as well as encouraging entrepreneurship and start-up innovation.

“While expansion in the US is a high priority in this capital raise, Africa will remain a core market for us and one where our purpose of creating a better world for all through technology really shines through. We are proud of the work we do with on supporting entrepreneurship on the continent through the Startup Act (, as well as furthering the creation of future proof jobs via the TechXit digital skills initiative.

Africa has a wealth of talent and Clickatell will continue to work with both the public and private sectors to ensure that the potential, both of individuals and companies, can be realized,” said de Villiers, who is also Chairman of SiMODiSA (, an industry-led initiative to address and overcome barriers facings SMEs and start-ups in South Africa.

*Gartner® has recognized Clickatell as a “Who’s Who in CPaaS Payments and How They Are Going About It” within their August 27, 2021 “Digital Payments as Part of Communications Platform as a Service Offering” report. Gartner stated, “Currently there are a limited number of CPaaS providers that provide the payment capability.”

Additionally, the Gartner report predicts “by 2025, around 50% of CPaaS vendors will enable the functionality as part of their communications modules and offerings.” Read more ( about how Clickatell is a Representative Vendor in 2021 Gartner Market Guide for Communications Platform as a Service.

For more information about Clickatell and the Series C round, visit Macquarie Capital acted as an exclusive financial advisor and placement agent for Clickatell.

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About Clickatell:
Clickatell is the global Chat Commerce leader powering businesses to connect, interact and transact with consumers anytime, anywhere in chat. The low / no-code, feature-rich Chat Commerce Platform sits at the intersection of communications (CPaaS, CCaaS) and commerce (digital payments). Clickatell serves over 10,000 customers, many of which are Fortune 500 companies and leading global brands activating their own digital commerce transformations. Clickatell is headquartered in Silicon Valley, CA, and has offices in Canada, South Africa and Nigeria. Learn more at

About Arrowroot Capital:
Arrowroot Capital is a global growth equity firm based in Los Angeles, CA focused on minority, majority, and buyout investments in B2B software companies. The firm serves as a catalyst for growth-related initiatives by partnering with management and leveraging its deep enterprise software expertise to deliver meaningful, tangible value. Arrowroot has the flexibility to pursue opportunities of varying sizes, as well as a broad range of transaction types. Arrowroot also assists in targeting and executing add-on acquisitions for its portfolio companies to help drive growth and increased market position. Learn more at

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