• InfluenceO harnesses the power of AI to pin-point influential figures that perfectly resonate with brands and their target audience, ensuring an authentic connection
  • It will empower businesses and content creators across Africa to embrace the potential of influence as a channel

Accra, 25th May 2023: Ogilvy Africa has officially launched InfluenceO, its end-to-end influence solution designed to empower businesses, brands, and creators in Africa to excel in the realm of influencer marketing.

By leveraging cutting-edge technologies and innovations from around the world and Africa, InfluenceO enables brands and influencers to establish genuine partnerships and drive highly impactful marketing campaigns like never before.

“In today’s rapidly evolving landscape, influencer marketing has emerged as a powerful tool for brands to connect with their target audiences. It goes beyond mere reach, allowing them to establish and maintain deep connections with their audience. However, the methods of thinking, planning, and executing influencer marketing have fallen behind the pace of its evolution.

With the launch of InfluenceO, we now possess the power to transform our approach and fully harness the potential of influencer marketing as a formidable channel,” commented Patou Nuytemans, CEO EMEA at Ogilvy.

InfluenceO revolutionizes the brand-influencer collaboration process while expanding marketers’ perspectives on and strategies for influencer engagement.

By integrating the best global and local tools, Ogilvy equips brands with a more robust strategy, enhanced methods for influencer identification, industry-leading legal and financial processes, more impactful creative capabilities, seamless integration with media buying models, and advanced measurement techniques for assessing campaign effectiveness.

Key features of InfluenceO include:

  1. AI-powered influencer identification: Utilizing AI technology, InfluenceO identifies the most influential figures for brands, ensuring an authentic fit with the target audience. It also locates micro and nano influencers who may otherwise go unnoticed.
  2. Streamlined onboarding, contracting, and payment processes: InfluenceO incorporates world-class technology to simplify these crucial steps for clients, ensuring creators are recognized and rewarded more reliably.
  3. Integration with Ogilvy’s proprietary media technology Feed: InfluenceO seamlessly integrates with Feed, Ogilvy’s media technology platform, to amplify the impact of influencer marketing through dynamic, effective, and efficient methods.
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In addition to these innovative features, InfluenceO provides clients with comprehensive analytics and performance metrics. These insights go beyond traditional metrics like clicks and engagement rates, delving into conversion rates and long-term changes in brand sentiment, delivering valuable data on campaign effectiveness.

To facilitate transparent and efficient collaboration between brands and influencers, InfluenceO offers a centralized dashboard where both parties can manage campaigns, review content drafts, negotiate terms, and track deliverables. This streamlined approach eliminates communication barriers, enhances efficiency, and ensures mutual satisfaction.

Moreover, InfluenceO goes beyond technology by reinforcing Ogilvy’s commitment to support creators across sub-Saharan Africa. It aims to assist them in developing their skills, enhancing their profiles, and advancing their careers.

Commenting on the launch, Vikas Mehta, CEO Ogilvy Africa, said “Today marks an important milestone as we introduce InfluenceO to Africa. It’s an award-winning global asset, cutomised meticulously to the need and nuance of sub-Saharan African countries.

It brings world-class functionalities and rich databases to hitherto underserved markets. With InfluenceO, we hope to unleash the vast potential of this continent’s content and influence landscape.”

InfluenceO is now open for brand and influencer registrations. To learn more about the platform and join the influencer marketing revolution, visit www.ogilvyafrica.com/influenceo or send your query to info@ogilvy.africa.

About Ogilvy Africa

Ogilvy Africa is the largest network agency on the continent catering to 39 countries with a team of ~900 people across Central, East and West Africa. Headquartered in Nairobi – Kenya, Ogilvy Africa manages a portfolio of over 100 brands for clients such as Airtel, Coca-Cola, Diageo, Distell, Equity Bank, Exxon Mobil, Kenya Airways, Mondelez, NCBA, Philips, PWC, SAB Miller, Sanlam, Total, UNICEF and Unilever amongst others.

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It offers services across the full spectrum of marketing domains including Communication (Advertising, branding and content), Consumer Experience (Technology & e-Commerce), Growth Consulting (incl. Digital Transformation), PR & Influence (PR&I) and Media; all under one unified setup. The agency has also created proprietary marketing products in areas such as real-time marketing, social intelligence, virtual experiences, influencer management, e-commerce enablement and content hubs.

Its unique operating model, One Ogilvy, allows clients and brands to cut the complexity of agency structures and create seamless omnichannel experiences for their consumers, across touchpoints.

Fuelled by the holy trinity of content, data and technology; Ogilvy Africa strives to be the best-practice agency model, for Developing & Emerging markets.

With 20+ years in Africa, Ogilvy Africa has won the highest number of regional and global awards, including several firsts such as D&AD, Cannes Lions, LIA’s, Loeries, Clio Awards, Dubai Lynx Festival, and SABRE Awards (Global and Africa); to name a few.

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