Author: Dr. Kwasi Sarpong Afrifa || New Jersey, USA
My colleague, Dr. Kenneth Klutse, has published a new book, “PHD Politics: The Agyapong Doctrine.”
The Agyapong campaign and its U.S. affiliate, Team Ken USA, will launch the book on January 17, 2026, at the Alisa Hotel in Accra at 4 pm.
The book explores a core theme of the Agyapong campaign: morality in politics.
Agyapong views morality as a universal signal that resonates with people’s sense of right and wrong, making the campaign’s messages widely shared and boosting political engagement across Ghana.
Moral appeals in campaign materials and Dr. Klutse’s book have elicited strong emotional responses, reinforcing support across the country.
By focusing on the moral center, Agyapong moves beyond policy debates to spark dialogue about Ghana’s values and identity. Dr. Klutse’s book underscores this shift.
The campaign uses moral language and public actions, such as prayer services, to mobilize Ghanaians as cultural unifiers. It rejects divisive rhetoric and calls on citizens to unite for a common cause.
Agyapong argues that framing national challenges in moral terms is as important as policy details. The campaign appeals to shared values rather than complex policy debates.
Agyapong’s message to restore Ghana’s ethical foundations is positioned as trustworthy and forthright, aiming to re-engage citizens disillusioned by unethical practices and low public trust.
The campaign distinguishes itself by addressing uncertainty and national decline, promising to restore traditional values and Ghana’s moral leadership.
This message appeals to Ghanaians’ desire for stability and a more just society.
The campaign’s emphasis on moral renewal addresses social fragmentation and declining trust, aiming to build a broad coalition and restore democratic stability.
Values-based messaging has proven more effective than specific policies, reaching across religious and ideological divides by highlighting fairness and empathy.
The campaign aims to restore trust and integrity by rejecting attack politics and promoting truthfulness, civility, and unity over division.
Moral virtues like discipline and honesty are central to the campaign’s mission to combat cynicism and fragmentation, with a strong focus on integrity and accountability.
The campaign frames discipline and self-restraint as essential for a functioning republic. When leaders and citizens act honestly, public trust grows, encouraging civic engagement and stability. Guided by honesty, the campaign prioritizes long-term solutions over short-term political gains.
To prove its commitment, the campaign has adopted action-oriented strategies and made specific, measurable promises—moving beyond rhetoric to form a social contract with Ghanaians.
Led by Hon. Agyapong and spokesperson Kwasi Kwarteng, the campaign has demonstrated honesty by openly acknowledging Ghana’s challenges and welcoming independent scrutiny.
Ghanaians have responded positively to the campaign’s authentic and consistent message of unity, finding it more memorable and trustworthy than attack ads.
The campaign remains focused on purpose despite risks or criticism.
The public has noted Hon. Agyapong’s growth in discipline, maturity, and unity.
He has shown humility by reaching out to critics and taking responsibility for past mistakes, earning public respect.
The book launch is novel, as it’s the first of its kind in Ghana’s political history: no recent political campaign has launched a book that centers on its central theme and messaging.
While the book launch would offer a rare opportunity for readers to meet the author and make memorable connections that would enhance their unique, interactive experience that go beyond solitary reading, it would, most importantly, be another opportunity for supporters and enthusiasts of the Agyapong campaign to solidify their bond and continue to build a sense of solidarity.
