PARIS, France, March 7, 2022/ — CANAL+ADVERTISING has become, since several years, the reference partner to optimize the communication of pan-African and local advertisers in French-speaking sub-Saharan Africa.
The results of the AFRICASCOPE 2021 wave (January-December 2021), the reference study on French-speaking Africa (KANTAR), demonstrate once again the leadership of CANAL+ADVERTISING on the total of the 8 countries measured, CANAL+ADVERTISING shows a cumulative Audience Share of 45%. Thus, nearly 1 viewer in 2 watches the channels marketed by CANAL+ADVERTISING. Massive audiences that allow advertisers to multiply advertising contacts throughout the French-speaking territories of sub-Saharan Africa.
CANAL+ADVERTISING offers a wide and exhaustive range of channels that combine power and targeting: NOVELAS TV, NOLLYWOOD TV, A+, CANAL+SPORT, CANAL+ and its declination, FRANCE 24, TV5 MONDE, TRACE, GULLI AFRICA… All of these channels allow advertisers to communicate with clearly identified commercial targets: Women, Men, AB individuals, 15-34 years old, Families…
In each country, CANAL+ADVERTISING is a major player, with significant cumulative Audience Shares: Burkina Faso (44%), Cameroon (30%), Congo (60%), Côte d’Ivoire (63%), Gabon (62%), Mali (49%), DRC (47%) and Senegal (30%). CANAL+ADVERTISING thus enables advertisers to maximize the effectiveness of their campaigns by targeting a country, thanks to its offer of local media and content: A+IVOIRE, SUNU YEUF, MABOKE TV…
Distributed by APO Group on behalf of Canal+.
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CANAL+ADVERTISING is a subsidiary of CANAL+ INTERNATIONAL.
It exclusively markets advertising on the channels and websites of CANAL+AFRIQUE, CANAL+ SPORT, A+, A+IVOIRE, NOLLYWOOD TV, NOLLYWOOD TV EPIC, NOVELAS TV, CUISINES, SUNU YEUF, NOVEGASY, MABOKE TV, FRANCE 24, TV5 MONDE, GULLI AFRICA, TRACE AFRICA, TRACE URBAN, TRACE KITOKO, TRACE AFRIKORA, TRACE MBOA and TRACE GOSPEL, as well as advertising space in CANALOLYMPIA cinemas, the leading network of cinemas and entertainment venues in Africa.