APO Group

CAPE TOWN, South Africa, March 22, 2022/ — APO Group the leading Pan-African communications consultancy and press release distribution service was today appointed the Official Newswire for Africa Tech Festival (https://bit.ly/355VqMo), a series of world-class tech events that includes AfricaCom, AfricaTech, the AHUB, the AFest, and the AfricaCom Awards.

Africa Tech Festival runs from 7-11 November 2022 in Cape Town, South Africa.

As Official Newswire, APO Group will provide distribution and monitoring of all press releases, images, video, and soundbite content issued by the Africa Tech Festival.

Over the past 24 years, Africa Tech Festival has become the biggest telecoms and technology event on the continent, connecting business leaders, policymakers, and experts across all sectors of the technology industry, including connectivity and communications, enterprise digital transformation, ICT policy, broadcasting, and digital media.

The festival is a celebration of Africa’s vibrant, diverse community of technology champions, and is designed to inspire a better, more inclusive digital world.

The anchor event of Africa Tech Festival 2022 is AfricaCom – the meeting place for Africa’s growing community of tech champions. AfricaCom is the largest live tech event in Africa with more than 300 visionary speakers and 16 premium conference tracks, each with razor-sharp focus, exploring the hottest connectivity and enterprise tech trends.

In total, Africa Tech Festival 2022 will host 10.000+ attendees, and 300+ sponsors and exhibitors over a week of strategic events.

APO Group is the obvious choice to distribute and monitor the performance of all news content generated at a festival of this magnitude. With a powerful media network (https://bit.ly/36DUYVN) including more than 450.000 journalists working in Africa or writing about Africa, APO Group is able to reach every corner of the continent, as well as targeting international technology journalists interested in the festival.

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News content distributed by APO Group is also automatically published on 320 African news websites, international platforms like Bloomberg Terminal, Thomson Reuters Eikon, Lexis Nexis, and Factiva, hundreds of RSS readers, News Industry Text Format (NITF) readers, Google News, and social media channels.

After news content has been distributed, monitoring is essential for showing evidence of media engagement and coverage. APO Group’s media monitoring reports (https://bit.ly/3JvLrip) are the most comprehensive available in the press release industry and include unique features such as print monitoring and Google impressions.

The biggest players in the African technology space choose APO Group because it has the network and expertise to help them thrive in Africa’s diverse media landscape.

APO Group works with some of the largest technology organizations in the world, helping them establish and develop their African operations. These include multinational companies such as Facebook, Netflix, and Orange – and also the biggest African-owned tech organizations such as Liquid Intelligent Technologies and Phase3 Telecom.

“APO Group’s African media credentials are unparalleled,” said James Williams, Event Director of Africa Tech Festival. “As Official Newswire of Africa Tech Festival 2022, APO Group will be able to bring fantastic visibility to our events, exhibitors, and speakers, helping us to deliver the best technology content to audiences in Africa and internationally.”

“African Tech Festival is the biggest on the continent and a meeting place for the most influential players in the African tech sector,” said APO Group Founder and Chairman, Nicolas Pompigne-Mognard (www.Pompigne-Mognard.com). “It is a privilege for APO Group to be the Official Newswire for the festival, and a chance for us to show the world that the tech industry in Africa is stronger than ever.”

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This is a joint press release by APO Group and Africa Tech Festival.

About APO Group:
Founded in 2007, APO Group (www.APO-opa.com) is the leading pan-African communications consultancy and press release distribution service. We assist private and public organisations in sharpening their reputation and increasing their brand equity in target countries across Africa. Our role as a trusted partner is to leverage the power of media and build bespoke strategies that enable organisations to produce a real, measurable impact in Africa and beyond.

The trust and recognition granted to APO Group by global and multinational companies, governments, and NGOs inspires us to continuously enhance our value proposition within Africa to better cater to our clients’ needs. Among our prestigious clients: Facebook, Dangote Group, Nestle, GE, NBA, Canon, Coca-Cola, DHL, Marriott Group, Ecobank, Siemens, Standard Chartered, Orange, Jack Ma Foundation, African Development Bank, World Health Organization, Islamic Development Bank, Liquid Intelligent Technologies, Rotary International, Kaspersky, Greenpeace…

Headquarters: Lausanne, Switzerland | Offices in Senegal, Dubai, and Hong Kong

About Africa Tech Festival:
Africa Tech Festival (https://bit.ly/355VqMo) is the new name for a week of world-class tech events in November including AfricaCom, AfricaTech, the AHUB, the AFest, and the AfricaCom Awards.

A celebration of Africa’s vibrant, diverse community of technology champions, Africa Tech Festival exists to equip and inspire people to design, build and run a better, more inclusive, digital world. It is the culmination of 23 years of connecting and informing business leaders, technology experts, and policymakers on the continent.

The series also incorporates leading strategic events dedicated to telecoms, technology, media and broadcasting across three key regions on the continent – East Africa, West Africa and North Africa. These take place throughout the year and facilitate deep dives into each area.

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