In the heart of Morocco Mall in Casablanca, global sports brand PUMA brought the country of Morocco together through a 120-person flashmob led by Moroccan singer and artist Karima Gouit, creating a moment that reflected the energy, pride and spirit of the nation.
Bringing together football fans, media, creators and members of the local community, the surprise activation transformed one of the country’s busiest shopping destinations into a celebration of passion and support for the Moroccan national team ahead of their World Cup fixture on Friday evening.
The celebration concluded with a traditional Dakka Marrakchia performance, showcasing the rich heritage of Morocco whilst blending music and culture into the experience.
The activation captured the attention of shoppers throughout Morocco Mall, drawing crowds across multiple levels as the surprise performance unfolded. Spectators paused to film the moment on their phones while fans joined the celebrations.
The reaction from the crowd’s in attendance reflected the excitement surrounding the Atlas Lions and Morocco as a whole, with one fan describing the show as ‘amazing’.
Another supporter shared his hopes for the national team, saying, ‘nobody is going to sleep’, with ‘everyone hitting the streets in pure joy’ hoping to celebrate the achievements of the team in the United States.
As the official partner of the Moroccan Football Federation, PUMA continues to celebrate the passion and identity of Moroccan football through initiatives that bring supporters closer to the game.
Following Morocco’s victory against Scotland in Boston, the team will look to secure their place in the Round of 32 when they face Haiti in Atlanta on Wednesday 24th June, continuing the momentum of their memorable 2022 World Cup campaign in Qatar.
PUMA
PUMA is one of the world’s leading sports brands, designing, developing, and selling footwear, apparel and accessories.
Founded in 1948, PUMA helps the world’s best athletes and teams perform at their best with its innovative products.
Known for its iconic cat logo and the Formstrip, the company offers performance products in categories such as Football, Running and Training. Its Sportstyle collections are rooted in sports and inspire consumers by celebrating sports culture.
With its long history and strong heritage, PUMA is proud of having one of the strongest archives in the industry, with many iconic products such as the Suede and the Speedcat.
The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in over 120 countries, employs more than 20,000 people and is headquartered in Herzogenaurach/Germany. For more information, please visit https://about.puma.com.
