Nii Tetteh Laryea Cyril, popularly known as TLC, an aspiring Greater Accra Regional Communications Officer of the National Democratic Congress (NDC), has called on the party to intensify its communication efforts and publicise its achievements consistently while in government.
Mr Laryea Cyril made the call after successfully completing the vetting process at the NDC Greater Accra Regional Office, where he disclosed that he had picked Number One on the ballot for the upcoming regional elections.
According to him, the party must move away from the practice of waiting until election periods to communicate its achievements and instead make public engagement a continuous priority.
“The NDC must tell its own success stories while in government. We cannot wait until elections are approaching before we begin telling Ghanaians what we have done. Communication must be continuous, strategic and consistent,” he said.
TLC explained that his decision to contest the position was motivated by concerns from grassroots members about the party’s inability to adequately communicate its record in government.
He argued that even when development projects, infrastructure initiatives and social interventions are undertaken, the public may not fully appreciate their impact if the party fails to explain them effectively.
“We may be doing the work, but if we fail to communicate what we are doing, people may not appreciate the impact. Our achievements must be explained to the people in a language they understand,” he stated.
As part of his proposed strategy, TLC intends to introduce the “Trumpet Series”, an initiative designed to highlight government policies, projects and achievements throughout the NDC’s time in office.
He said the initiative would help the party maintain a consistent presence in public discourse while ensuring that citizens receive regular information about government activities.
“The Trumpet Series will be about telling our story as it happens. We must communicate our policies and achievements when they are being implemented, not wait until the end of our tenure before telling Ghanaians what we have done,” he said.
The aspiring regional officer also expressed concern about what he described as inadequate coordination among party communicators when responding to political criticism.
Citing allegations raised by the NPP Minority in Parliament concerning the Ghana Gold Board (GoldBod), he argued that party communication structures must be prepared to respond promptly and explain the NDC’s position on issues of public interest.
He maintained that the party could strengthen its response by organising its communicators into an effective network rather than relying predominantly on individual government appointees.
TLC further cited Ablekuma North, which he said has more than 300 communicators, as an example of the human resources available to the party.
“If a constituency like Ablekuma North has more than 300 communicators, then we must ask ourselves why we are not making the most of these numbers. We need to organise, train and equip our people to communicate effectively,” he said.
He added that political communication should extend beyond serving as master of ceremonies at party events, insisting that communicators must understand government policies and be able to explain them convincingly.
“Being a communicator is not just about holding a microphone at an event. You must understand the policies, know what the government is doing and be able to explain these things to the ordinary Ghanaian,” he stated.
TLC also pledged to establish a Regional Information, Communication and Coaching Hub to train communicators and strengthen grassroots engagement.
He disclosed that he had developed a website for the Greater Accra Regional Communications Wing, which is expected to be launched soon, and proposed an Ehejor Podcast Studio to give Members of Parliament a platform to discuss their work and planned projects.
Reflecting on his political journey, TLC said he began active politics at an early age, serving as Propaganda Secretary in the Ablekuma North Constituency before progressing to positions at the Youth Employment Agency, including Deputy Director and Deputy Director of Administration.
He attributed his progress to dedication and hard work, saying his candidature represented an opportunity to bring renewed energy to the party’s communication machinery.
“I am asking the delegates to give me the opportunity to serve. With the right structures, consistent communication and effective grassroots engagement, we can strengthen the party and help Ghanaians better understand our work,” he appealed.
He urged delegates to vote for Number One on the ballot, promising to prioritise continuous communication, digital engagement and the effective promotion of the NDC’s achievements ahead of the 2028 general election.
