Nestlé Ghana has officially launched the “MILO Energy To Start” promotion, a nationwide consumer campaign designed to reward more than 2 million consumers and families across the country with prizes worth over GH₵5 million in cash and other items.
The launch held at the Nestlé Head Office in Dzorwulu, Accra brought together loyal customers from various part of the country.
Speaking at the launch, Category Manager for Nestlé MILO, Myron Otoo, described the promotion as one of the brand’s biggest consumer campaigns to date.
“On behalf of Nestlé Ghana and the entire MILO team, today we are switching up the energy with one of our biggest consumer promotions yet — an exciting campaign designed to reward more than 2 million consumers and families across Ghana,” he said.
Otoo noted that the promotion is a way of celebrating the loyalty Ghanaian families have shown the brand over the years. “For generations, MILO has helped fuel Ghanaian families with energy to learn, play and take on each day like true champions. Your loyalty to this brand reminds us of our commitment to nourishing the Ghanaian child, and this promotion is our way of giving back that energy,” he added. “So today we say a big thank you to every consumer who has made MILO part of their family journey.”
He further outlined the range of rewards consumers stand to win. “The MILO Energy Promotion is packed with exciting and meaningful rewards. We have educational scholarships to support our children, bicycles to give our active champions, an enviable EV family car to make school rides even more memorable, as well as cash prizes, refrigerators, smart watches and so much more,” Otoo said. “The mission is simple, reward your loyalty, empower your winning moments with unforgettable experiences for families across Ghana.”
Also speaking at the event, National Sales Manager of Nestlé Ghana Jacob Odoi, commended MILO’s standing as one of the company’s most trusted and widely distributed brands.
“This brand represents a lot of richness, and for those of us in the sales community, there is one brand that we don’t talk plenty about, you place your product there and you take your money. This is the dream of every salesperson,” Odoi said.
He added that the promotion is both a reward and a reflection of MILO’s deep connection with Ghanaian consumers.
“Today we are here to celebrate the brand that is widely distributed, and the brand that is very dear to the hearts of Ghanaians, because the brand has lived the Ghanaian lifestyle within us — the lifestyle of champions. And because of that, we are extremely happy to reward and celebrate with this promotion that is reaching out to every Ghanaian. And it’s not only a reward, I call it a testament,” he said.
Prizes on Offer
The “MILO Energy To Start” promotion offers consumers the chance to win prizes worth over GH₵5 million, including educational scholarships, bicycles, an electric family car, cash prizes, refrigerators, smart watches and more.
Consumers can participate by purchasing any pack of MILO and following these simple steps:
- Look for the unique code inside specially marked 400g tins, 20g or 37g packs of MILO.
- Dial *380*8# and follow the prompts to enter the code and stand a chance to win.
- Alternatively, scan the QR code printed on the back of the pack using a smartphone to enter.
MILO has been a trusted source of nourishing energy for Ghanaian families for generations, fuelling children and families to learn, play and take on each day with the energy of champions.
