DUBAI, United Arab Emirates, March 16, 2022/ — Canon (Canon-CNA.com) fortifies its commitment towards education and empowerment of people by partnering with Ishara Mara to launch an experience center that will not only educate and empower people but also spread awareness about the park’s delicate eco-system.

The experience center will incorporate various features like photography lessons, competitions, photo booths, gallery and more.

Canon Central and North Africa informed of its proud partnership with Ishara Mara to launch the Canon Experience Centre in Kenya, in an announcement today. Dedicated to support education and empowerment of people, Canon’s Experience Centre aims to raise awareness about the nature and wildlife whilst empowering the indigenous Maasai people by providing a unique and immersive photography, video, and print experience at the national reserve.

An Experience for All

From indoors to outdoors, the Canon Experience Centre will offer visitors a range of options to explore the captivating beauty of the national park. Canon’s touch and try experience at the centre will allow visitors to get their hands on the company’s cutting-edge cameras, lenses with lens bar experience, and binoculars with binocular bar experience along with official Canon Experience vehicles. A dedicated kid’s zone at the center will offer engaging opportunities for families with children to interact, engage and immerse in the world of photography with products such as Selphy, Zoe mini along with access to Canon’s creative park – Pixma. Additionally, a family photo-booth at the centre with exciting dress-up and back-drop options for adults and kids has been setup to turn moments into memories. Photography enthusiasts will also be able to get their own photographs printed at the print centre.

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Chasing the Thrill – Capturing Wildlife

As part of the experience, visitors can also opt for a tour that incorporates wildlife and nature photography lessons at the center or during game drives along with an option of a mentor/teacher assistance. Additionally, the experience centre will also be part of some guided tours provided by external agencies in order to ensure maximum access for general public. In an endeavor to promote the spirit of creativity and imagination, visitors at the centre will also be invited to participate in ‘Best Shot’ photography competition with the winning shots being displayed at Canon Mara gallery at the center. Furthermore, yearly Mara photography awards will be organized to felicitate the best wildlife photographs taken during the year.

“We are extremely proud of this partnership with Ishara Mara that is rooted in spreading awareness and education as well as empowerment of the local communities. Through the Canon Experience Centre at the Ishara Mara, our vision is to create a space where each party be it the visitors or the local communities or even nature itself, can benefit in some way. There is something for everyone at the center and it is the true embodiment of Canon’s core philosophy of Kyosei which means living and working together for the common good,” said Somesh Adukia, Managing Director – Canon Central and North Africa.

Power in the Hands of Local Communities

As part of the company’s relentless bid to empower people and give back to the communities, Canon’s Experience Centre at Ishara Mara initiative envisions to educate and train the local Maasai indigenous tour-guides with necessary skills thus transforming them into Canon ambassadors and content creators.

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The grassroots initiative envisions playing to the strengths of the local Maasai people and their excellent knowledge of the area by placing the power of photography in their hands. The first step of the program is to ensure the local Maasai guides get a thorough understanding of the basics of photography along with comprehensive training on how to use Canon equipment to further enable and empower them to teach guests, photographers, tourists as well as local Maasai people.

The initiative also looks at encouraging the local community in the area to become content creators by creating content on various topics such as Human Coexistence with the Environment and Wildlife, Maasai Tribe and Culture, Wildlife Photography, Wildlife Beauty, Protection, Preservation and Environmental Conservation. Likewise, the initiative also looks at promoting and empowering women to become Maasai tour-guides by providing various training and educational opportunities.

Canon will further support these trained guides to purchase official Canon equipment through its exclusive packages designed for the Maasai tour guides. Moreover, a referral scheme from Canon will allow the Maasai tour guides to earn an added commission should a Canon customer visit the experience center.

The Canon Experience Centre at Ishara Mara is open to the public from 16th March 2022. For more details, please log on to https://ishara.ke/

About Canon Central and North Africa:
Canon Central and North Africa (CCNA) (Canon-CNA.com) is a division within Canon Middle East FZ LLC (CME), a subsidiary of Canon Europe. The formation of CCNA in 2015 was a strategic step that aimed to enhance Canon’s business within the Africa region – by strengthening Canon’s in-country presence and focus. CCNA also demonstrates Canon’s commitment to operating closer to its customers and meeting their demands in the rapidly evolving African market.

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Canon has been represented in the African continent for more than 15 years through distributors and partners that have successfully built a solid customer base in the region. CCNA ensures the provision of high-quality, technologically advanced products that meet the requirements of Africa’s rapidly evolving marketplace. With over 100 employees, CCNA manages sales and marketing activities across 44 countries in Africa.

Canon’s corporate philosophy is Kyosei (https://bit.ly/3JjgUEd) – ‘living and working together for the common good’. CCNA pursues sustainable business growth, focusing on reducing its own environmental impact and supporting customers to reduce theirs using Canon’s products, solutions, and services.

At Canon, we are pioneers, constantly redefining the world of imaging for the greater good. Through our technology and our spirit of innovation, we push the bounds of what is possible – helping us to see our world in ways we never have before. We help bring creativity to life, one image at a time. Because when we can see our world, we can transform it for the better.

For more information: Canon-CNA.com

AMA GHANA is not responsible for the reportage or opinions of contributors published on the website.

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