Author: Emelia Naa Ayeley Aryee

Sam-Wella Ventures, producers and distributors of locally made cereals in Ghana, has lent support to Xoese Ghana’s 2024 Fertility Conference.

The firm is known for the making of cereals and snacks, including ‘Oblayoo’, ‘Eku-Egbemi’, Hausa Koko, and various rice and wheat cereals for kids, ‘bofrot’, ‘koose’, and the likes.

The conference, which had the theme: “Breaking Barriers to Infertility: A Comprehensive Education for Women and Couples”, was held on Sunday, June 2, 2024, in Accra, as part of Xoese Ghana’s line-up activities to observe the Infertility Awareness Month.

It aimed at educating women on infertility and providing them with practical ideas and steps they can employ to boost their fertility in order to have their own children.

The Conference brought together fertility experts, including Dr. Samuel Gyedu Owusu of St. Anthony’s Catholic Hospital – Dzodze, and Dr. Joseph Homiah, who both facilitated the session.

The Fertility Conference is one of Xoese Ghana’s flagship programmes under it’s ‘Ending Infertility Stigma’ against women in particular and couples in general campaign.

Speaking at the Fertility Conference, a CEO of Sam Wella Ventures, Nowella Tiamean, lauded Xoese Ghana for putting together such an important forum to address the pressing issues of infertility.

She also charged the public to cease from calling couples, particularly women, names when they have not been able to have their own children yet, stressing that infertility stigma does more damage to the woman in addition to her already frustrated situation.

Ms. Tiamene also highlighted the role of healthy and nutritious food in overcoming infertility.

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She said: “As the need for solution to infertility issues is currently on the rise, Sam-Wella cereals thought it wise to partner with Xoese Ghana to reach out to more people in their quest for answers to their fertility issues.”

As our way of giving back to society, we deem it fit to partner with Xoese Ghana to create awareness and educate people about fertility issues and the available solutions right here in Ghana.”

The Director of Xoese Ghana, Ms. Emelia Naa Ayeley Aryee, expressed gratitude to Sam-Wella for the support and called on other well-meaning organisations and corporate bodies to emulate Sam-Wella’s gesture so that women and couples will receive the help they need in combatting infertility and the stigma associated with it.

Meanwhile, Xoese Ghana was in the news recently following its Polycystic Ovarian Syndrome Awareness Seminar held in September 2023.

The NGO has facilitated access to fertility facilities and fertility experts for over 40 women and couples trying to have their own children.

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